Skip to main content Skip to main navigation menu Skip to site footer

Analisis Pemanfaatan Tiktok Sebagai Media Dakwah (Studi Pada Mahasiswa IAIN Manado)

  • Muhammad Zidane Kendju Kendju IAIN MANADO
  • Shinta Nento IAIN MANADO
  • Aris Soleman IAIN MANADO
Keywords: Utilization Analysis, Tiktok, Dak'wah, IAIN Manado

Abstract

This paper examines the analysis of the use of Tiktok as a medium for da'wah (study on IAIN Manado students). This study aims to find out, analyze, and describe the form of using Tiktok in general and the form of using Tiktok as a medium for proselytizing in IAIN Manado students. The research method used in this study is a type of field research that intends to understand the facts in the research object with a descriptive-qualitative approach with data collection methods in the form of observation, interviews, and documentation. The data obtained are then analyzed qualitatively through data reduction, presentation, and conclusion.The study’s results explained that Tiktok media, in general, is intensely used by students as a means of entertainment, information, and educational media. Specifically, the use of Tiktok for education in the context of instilling Islamic values through proselytizing content is quite intensely utilized by IAIN Manado students. Tiktok is seen as effective as a proselytizing medium if it is used continuously and efficiently as a proselytizing medium because it is quite accessible to students as long as the content cannot be separated from the context of Islamic teachings.

Keywords: Utilization Analysis; Tiktok; Da'wah; IAIN Manado

Published
2022-12-30
Issue
Vol 1 No 2 (2022)
Section
Articles

COPYRIGHT AND LICENSE STATEMENT

  1. Open access articles in Ahsan Jurnal Dakwah dan Komunikasi are published under Creative Commons licences. These provide an industry-standard framework to support easy re-use of open access material. Under Creative Commons licences, authors retain copyright of their articles.
  2. Ahsan Jurnal Dakwah dan Komunikasi  articles are published open access under a CC BY licence (Creative Commons Attribution 4.0 International licence). The CC BY licence is the most open licence available and considered the industry 'gold standard' for open access; it is also preferred by many funders. This licence allows readers to copy and redistribute the material in any medium or format, and to alter, transform, or build upon the material, including for commercial use, providing the original author is credited.
  3. In this license, authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under an Attribution 4.0 International (CC-BY 4.0) that allows others to share — copy and redistribute the material in any medium or format and adapt — remix, transform, and build upon the material for any purpose, even commercially with an acknowledgment of the work's authorship and initial publication in this journal.